With the start of the new FIFA 20 season energy drink Iconix becomes the main sponsor of Bundled esports. Iconix Energy Drink wants to reach the young target group through this partnership. The Dutch energy drink will be on the front of the Bundled esports kit from this season on.

Tom Pruim, brand partnerships manager Iconix Energy Drink: “Bundled esports is the biggest esports FIFA organization in the Benelux with more than 30 international FIFA talents and 5 coaches. They coach, guide and train the best FIFA players in the world, who need optimal focus to excel at an international level. We are happy to help them achieve and maintain this optimal focus and the further growth of the organization.”

Founder and owner Melvyn Wolthers is happy with the new partnership: “Focus and energy are very important to our players and this Dutch brand with natural ingredients is therefore a very good fit with our organization. Energy drinks are widely consumed by gamers. We want our players to handle them responsibly and that’s why Iconix is a very good fit for us. In addition, we cherish the same ambitions and we both want to grow further in the gaming industry, both nationally and internationally.”

Iconix Energy Drink also has a long-term partnership with AFC Ajax and Ajax esports. The main sponsorship with Bundled esports will run until at least 2021.