During the eSports partnership with Wolves, Bundled will work with the club on eSports player recruitment, event management and content creation at the major FIFA tournaments around the world. Fans will be able to tune in to Wolves eSports content Twitter, Instagram and Twitch. Stay tuned to these channels for a number of exciting, upcoming initiatives.

Russell Jones Wolves head of marketing commented: “The growth in eSports is incredible. 160 million people are now tuning in to eSports every week, so entering this market presents a huge opportunity for the club to engage with fans in new and exciting ways.

“We will initially concentrate our eSports efforts around FIFA, which has also seen phenomenal growth. Over 10 million players entered this year’s e-series FIFA World Cup, with many more millions tuning in online to watch the action.

“We wanted to partner with an experienced agency so that we could enter the market with confidence. Bundled’s creative approach to content production and their experience of working with top eSports players and teams, puts them in a great position to support our ambition in this area.”

Bundled managing director Melvyn Wolthers added: “We are thrilled and honoured to be working alongside Wolves to develop their eSports programme across Europe and the Far East.

“We have been working with European clubs for many years and are very excited to support Wolves, whose aspirations off the pitch are just as progressive as on it.”